When Abu Dhabi Islamic Bank (ADIB) decided to put its message in motion, it didn’t settle for static posters. It enlisted over 550 Dubai‑based taxis for an eight‑month journey that saw its brand zip through city streets, hitting 40 million+ eyeballs across the Middle East. Here’s how this trailblazing Islamic bank steered its campaign to success.

Hitting the Road with Purpose

ADIB, the UAE’s first Islamic bank (founded in 1997), has always championed Shari’ah‑compliant services and community growth. With 170 branches spanning Saudi Arabia, Egypt, the UK, Qatar and more, the bank understood the power of moving media. Taxi advertising offered the perfect canvas to marry reach with engagement – read more on why taxi advertising works.

Designing for Impact

Creative design set the tone. Each taxi sported a striking wrap showcasing ADIB’s signature green and crisp white, accompanied by concise messaging highlighting its sustainable finance initiatives and community programmes. Using a mix of full‑body wraps and roof‑top displays (learn about our formats), the visuals were impossible to miss, whether cruising Sheikh Zayed Road at dawn or weaving through Dubai Marina at dusk.

Strategic Route Planning

Rather than blanket coverage, routes were carefully chosen to intercept high‑footfall areas:

• Business districts during weekday rush hours
• Tourist hotspots at weekends
• Shopping malls during sale seasons

This precision meant ads weren’t just seen; they were seen by the right people – executives en route to meetings, families heading to events, and holiday‑makers exploring the city.

Keeping the Conversation Rolling

Beyond static visuals, in‑taxi screen ads delivered dynamic content. Short clips spotlighting ADIB’s educational scholarships and social‑welfare programmes played on screens behind the front seats. This multi‑touch approach reinforced the campaign’s core messages, making each journey an opportunity for deeper brand engagement. Learn more about our in‑taxi advertising options.

Measuring Success

Over eight months, the campaign clocked:

• 40 million impressions across the UAE & GCC
• 550 + taxis in rotation
• Engagement rates 25% above industry average, thanks to well‑timed reminders on in‑taxi screens
• A notable spike in branch enquiries and client sign‑ups

These figures underscore the potency of taxi advertising as a driver of both awareness and action.

Lessons from the Journey

1. Local Expertise Matters: Familiarity with Dubai’s taxi landscape ensured optimal taxi selection and route mapping.
2. Creative Consistency: A unified visual identity across wraps and screens amplified recall.
3. Data‑Driven Optimisation: Ongoing monitoring allowed tweaks in route focus and screen content, keeping the campaign fresh.

Ready to Take Your Brand for a Spin?

If ADIB’s success story has you revving your engines, let’s chat. Whether you’re curious about our formats, want to peek at more case studies, or simply need answers to your pressing questions (FAQs), our team at Taxi Advertising is here to help.

Contact us today and discover how your brand can capture the city’s pulse—one taxi at a time.