Taxi News

When Abu Dhabi Islamic Bank (ADIB) decided to put its message in motion, it didn’t settle for static posters. It enlisted over 550 Dubai‑based taxis for an eight‑month journey that saw its brand zip through city streets, hitting 40 million+ eyeballs across the Middle East. Here’s how this trailblazing Islamic bank steered its campaign to success.
Hitting the Road with Purpose
ADIB, the UAE’s first Islamic bank (founded in 1997), has always championed Shari’ah‑compliant services and community growth. With 170 branches spanning Saudi Arabia, Egypt, the UK, Qatar and more, the bank understood the power of moving media. Taxi advertising offered the perfect canvas to marry reach with engagement – read more on why taxi advertising works.
Designing for Impact
Creative design set the tone. Each taxi sported a striking wrap showcasing ADIB’s signature blue and white, accompanied by concise messaging highlighting its sustainable finance initiatives and community programmes. Using a mix of full‑body wraps and roof‑top displays (learn about our formats), the visuals were impossible to miss, whether cruising Sheikh Zayed Road at dawn or weaving through Dubai Marina at dusk.
Strategic Route Planning
Rather than blanket coverage, routes were carefully chosen to intercept high‑footfall areas:
- Business districts during weekday rush hours
- Tourist hotspots at weekends
- Shopping malls during sale seasons
This precision meant ads weren’t just seen; they were seen by the right people – executives en route to meetings and families heading to events across the city.
Keeping the Conversation Rolling
Beyond static visuals, in‑taxi screen ads delivered dynamic content. Short clips spotlighting ADIB’s educational scholarships and social‑welfare programmes played on screens behind the front seats. This multi‑touch approach reinforced the campaign’s core messages, making each journey an opportunity for deeper brand engagement. Learn more about our in‑taxi advertising options.
Measuring Success
Over eight months, the campaign clocked:
- 40 million impressions across the UAE & GCC
- 550 + taxis in rotation
- Engagement rates 25% above industry average, thanks to well‑timed reminders on in‑taxi screens
- A notable spike in branch enquiries and client sign‑ups
These figures underscore the potency of taxi advertising as a driver of both awareness and action.
Lessons from the Journey
- Local Expertise Matters: Familiarity with Dubai’s taxi landscape ensured optimal taxi selection and route mapping.
- Creative Consistency: A unified visual identity across wraps and screens amplified recall.
- Data‑Driven Optimisation: Ongoing monitoring allowed tweaks in route focus and screen content, keeping the campaign fresh.
Ready to Take Your Brand for a Spin?
If ADIB’s success story has you revving your engines, let’s chat. Whether you’re curious about our formats, want to peek at more case studies, or simply need answers to your pressing questions (FAQs), our team at Taxi Advertising is here to help.
Contact us today and discover how your brand can capture the city’s pulse—one taxi at a time.
Related News
.webp&w=3840&q=75)
26 February 2025 · 3 min read
Maximising Brand Exposure at Dubai’s Top Event Venues with Taxi Advertising
Dubai is a global hub for entertainment, business, and cultural events, with world-class venues like the Coca-Cola Arena, Expo City Dubai, Dubai World Trade Centre (WTC), Dubai Opera, Souk Madinat Jumeirah, and Dubai Design District (D3) regularly drawing large crowds.
Read Article
25 April 2025 · 3 min read
Why Taxi Ads Are Undermined—and Why Your Brand Shouldn’t Ignore Them in Dubai’s Media Mix
In Dubai’s crowded media landscape, taxi ads offer unmatched mobility, visibility, and impact—discover why they deserve a key spot in your brand’s strategy.
Read ArticleTaxi campaigns
Take a look at our recent campaigns, and join our global success story.
ADIB
UAE
ENBD
UAE
Book a call today
Our dedicated team can set you up for taxi advertising success in Dubai, the UAE, or even internationally. Schedule a meeting and start your journey to boost exposure and maximise ROAS.


Ready to start your meter?
Ready to Start? Fill in the form below, and one of our media experts will get back to you.