Logo of Taxi Advertising Company in Dubai
Taxi Advertising Dubai Logo

Taxi News

Turbocharging ADIB’s Reach: A 550‑Taxi Campaign That Generated 40 Million Impressions

22 April 2025 · 3 min read

Turbocharging ADIB’s Reach: A 550‑Taxi Campaign That Generated 40 Million Impressions

Share this case study:

When Abu Dhabi Islamic Bank (ADIB) decided to put its message in motion, it didn’t settle for static posters. It enlisted over 550 Dubai‑based taxis for an eight‑month journey that saw its brand zip through city streets, hitting 40 million+ eyeballs across the Middle East. Here’s how this trailblazing Islamic bank steered its campaign to success.

Hitting the Road with Purpose

ADIB, the UAE’s first Islamic bank (founded in 1997), has always championed Shari’ah‑compliant services and community growth. With 170 branches spanning Saudi Arabia, Egypt, the UK, Qatar and more, the bank understood the power of moving media. Taxi advertising offered the perfect canvas to marry reach with engagement – read more on why taxi advertising works.

Designing for Impact

Creative design set the tone. Each taxi sported a striking wrap showcasing ADIB’s signature blue and white, accompanied by concise messaging highlighting its sustainable finance initiatives and community programmes. Using a mix of full‑body wraps and roof‑top displays (learn about our formats), the visuals were impossible to miss, whether cruising Sheikh Zayed Road at dawn or weaving through Dubai Marina at dusk.

Strategic Route Planning

Rather than blanket coverage, routes were carefully chosen to intercept high‑footfall areas:

  • Business districts during weekday rush hours
  • Tourist hotspots at weekends
  • Shopping malls during sale seasons

This precision meant ads weren’t just seen; they were seen by the right people – executives en route to meetings and families heading to events across the city.

Keeping the Conversation Rolling

Beyond static visuals, in‑taxi screen ads delivered dynamic content. Short clips spotlighting ADIB’s educational scholarships and social‑welfare programmes played on screens behind the front seats. This multi‑touch approach reinforced the campaign’s core messages, making each journey an opportunity for deeper brand engagement. Learn more about our in‑taxi advertising options.


Article Image

Measuring Success

Over eight months, the campaign clocked:

  • 40 million impressions across the UAE & GCC
  • 550 + taxis in rotation
  • Engagement rates 25% above industry average, thanks to well‑timed reminders on in‑taxi screens
  • A notable spike in branch enquiries and client sign‑ups

These figures underscore the potency of taxi advertising as a driver of both awareness and action.

Lessons from the Journey

  1. Local Expertise Matters: Familiarity with Dubai’s taxi landscape ensured optimal taxi selection and route mapping.
  2. Creative Consistency: A unified visual identity across wraps and screens amplified recall.
  3. Data‑Driven Optimisation: Ongoing monitoring allowed tweaks in route focus and screen content, keeping the campaign fresh.

Ready to Take Your Brand for a Spin?

If ADIB’s success story has you revving your engines, let’s chat. Whether you’re curious about our formats, want to peek at more case studies, or simply need answers to your pressing questions (FAQs), our team at Taxi Advertising is here to help.


Contact us today and discover how your brand can capture the city’s pulse—one taxi at a time.

Related News

Maximising Brand Exposure at Dubai’s Top Event Venues with Taxi Advertising

26 February 2025 · 3 min read

Maximising Brand Exposure at Dubai’s Top Event Venues with Taxi Advertising

Dubai is a global hub for entertainment, business, and cultural events, with world-class venues like the Coca-Cola Arena, Expo City Dubai, Dubai World Trade Centre (WTC), Dubai Opera, Souk Madinat Jumeirah, and Dubai Design District (D3) regularly drawing large crowds.

Read Article
Why Taxi Ads Are Undermined—and Why Your Brand Shouldn’t Ignore Them in Dubai’s Media Mix

25 April 2025 · 3 min read

Why Taxi Ads Are Undermined—and Why Your Brand Shouldn’t Ignore Them in Dubai’s Media Mix

In Dubai’s crowded media landscape, taxi ads offer unmatched mobility, visibility, and impact—discover why they deserve a key spot in your brand’s strategy.

Read Article

Taxi campaigns

Take a look at our recent campaigns, and join our global success story.

Our Middle Eastern campaign for Abu Dhabi International Bank launched in Dubai, with over 400 taxis in the UAE.

ADIB

UAE

Our Middle Eastern campaign for Emirates NBD launched in Dubai, and spanned to Qatar and Oman with over 400 taxis.

ENBD

UAE

Our Middle Eastern campaign for iVolt Vehicle Servicing launched in Dubai, with over 200 taxis across the Emirate.

iVolt

UAE

Book a call today

Our dedicated team can set you up for taxi advertising success in Dubai, the UAE, or even internationally. Schedule a meeting and start your journey to boost exposure and maximise ROAS.

FAQs

Got questions? We've got the answers.

Navigating regulatory requirements can be complex, but our team makes it simple. With our extensive network and expertise, we handle all RTA regulations to ensure your campaign is compliant and hassle-free.

Contact Us 1
Contact Us 2

Ready to start your meter?

Ready to Start? Fill in the form below, and one of our media experts will get back to you.

Your high impact ad campaign is just around the corner on the region’s iconic taxi cabs.

🇦🇪(+971)