Dubai is moving closer to a future where driverless taxis become part of everyday life. The Roads and Transport Authority (RTA) has signed an agreement with American company Pony.ai to begin trials this year, with a wider rollout set for 2026.

These autonomous vehicles will use advanced artificial intelligence supported by lidars, radars and cameras to navigate Dubai’s roads with precision and safety. They are designed to handle everything from highways to busy urban districts, making them a major step in the Dubai Smart Self-Driving Transport Strategy. By 2030, the city plans for 25 percent of all trips to be autonomous.

Smart Mobility Smart Advertising Opportunities for Advertisers

Driverless taxis are more than a new transport technology. They will be modern, eye-catching vehicles that stand out on the road. For advertisers, this creates a valuable opportunity for their brands:

• Strong visibility across Dubai’s busiest districts
• Daily exposure to both residents and tourists
• Positive association with cutting-edge innovation
• Increased brand recognition through constant mobility

As these vehicles move through major business, shopping and tourist areas, they provide advertising reach that static formats cannot match.

Advanced Digital Advertising Capabilities

Unlike traditional taxis, driverless vehicles can offer cutting-edge advertising features that take brand visibility to the next level:

• Smart digital displays that can show dynamic content, rotating multiple brand messages throughout the day
• AI-powered route optimization ensures your ads reach the highest-traffic areas at peak times, maximizing exposure
• Real-time data insights allow advertisers to track performance metrics, audience demographics and optimal placement times
• Targeted advertising zones - vehicles can display location-specific ads when passing through relevant districts (financial ads in business areas, retail promotions near shopping centers)
• Interactive capabilities that enable QR codes or digital engagement opportunities for tech-savvy Dubai residents and tourists

This technology transforms each autonomous taxi into a mobile, intelligent advertising platform that adapts to maximize your campaign's effectiveness across Dubai's diverse neighborhoods.

Building Stronger Brand Presence in Dubai

Dubai has a global reputation for adopting future technology. Placing your brand on driverless taxis links your business with this forward-thinking image. It shows that you are in step with the city’s vision and open to innovation.

These vehicles will cover a wide range of routes, from financial centres to leisure hubs, helping your message reach different customer groups throughout the day. 

Reaching International Travellers

Dubai welcomes millions of visitors each year, many of whom will notice or use driverless taxis during their stay. For brands, this is a direct way to reach international audiences who are open to new experiences and eager to engage with trusted names.

• Over 17 million international tourists visit Dubia every year, making it one of the world’s top tourist destinations
• Visitors spend billions of dirhams on shopping, leisure and dining, giving brands strong opportunities to influence spending decisions
• Major events such as shopping festivals and global conferences bring a steady flow of high-value travellers year-round.

For brands new to the UAE, our FAQs provide answers on how to start advertising campaigns quickly.

Key Benefits for Brands Using Driverless Taxis

Advertising on autonomous taxis offers distinct advantages:

• Round-the-clock visibility across the city
• Coverage of diverse areas including business districts and tourist zones
• Connection with both locals and global visitors
• A unique link with Dubai’s innovation drive
• Flexible ad formats for different campaign goals

Put Your Brand in Motion Across Dubai

At Dubai Taxi Advertising, we help brands take advantage of every new development in taxi media. Our team supports regional as well as international advertisers who want to grow in the UAE with maximum visibility.

Get ahead of the curve. Contact us today to explore the best taxi formats and advertising options in Dubai.