Taxi News
Dubai's taxi sector just witnessed a game-changing moment. Dubai Taxi Company (DTC) and Kabi by Al Ghurair have combined their fleets of 6,200 and 3,680 taxis, respectively on ride-hailing platforms Bolt and Zed. This strategic alliance creates nearly 10,000 vehicles now available through digital platforms, transforming how brands can reach millions of commuters across the emirate.
Supporting Dubai’s Smart Transport Vision
This partnership directly supports the government’s target for smarter, more sustainable transport. With e-hailing at the heart of the future, taxis will continue to be one of the most visible forms of outdoor advertising in the city.
The Scale of the Opportunity
- Dubai now has close to 10,000 taxis available through a tap on a smartphone
- Daily passenger trips in Dubai taxis reach millions each month
- Advertising reach extends to tourists arriving at airports, shopping malls and hotels
For international brands looking to enter the UAE market, this is one of the fastest and most effective ways to establish presence and recognition.
Learn more about how Dubai Taxi Company is planning regional growth in the next 5 years.
Emerging Opportunities for Brands
With nearly 10,000 taxis now operating under the partnership, brands gain access to one of the largest moving platforms in Dubai. Every taxi offers a new space to showcase brand messages, delivering constant exposure to residents, tourists and business travellers across the city’s busiest districts.
Brands can benefit from:
- Extended fleet coverage across all major areas of Dubai
- Consistent brand visibility on both DTC and Kabi taxis
- High-frequency exposure as taxis make multiple daily trips
- Integration with digital platforms as e-hailing use continues to grow
- Stronger brand presence during peak traffic hours when visibility matters most
- Higher likelihood of repeated impressions on the same audiences
Who Benefits Most
The partnership serves various advertiser needs:
- Retail brands launching new products can blanket the city with launch campaigns.
- Tourism companies can target airport routes and hotel zones.
- Tech companies can leverage digital screens for dynamic, attention-grabbing content.
- Local services can focus on specific neighbourhoods where their target customers live and work.
Advertisers also have the flexibility to choose the formats that suit their goals. Exterior taxi wraps are ideal for building widespread brand awareness across Dubai, while digital screens inside taxis can prompt passengers to take immediate action.
Check out more about how in-taxi advertising screens are a game changer for brands.
Future-Proofing Brand Presence
As Dubai pushes towards becoming a smart city, transportation continues evolving. The DTC-Kabi partnership positions participating brands at the intersection of traditional outdoor advertising and future mobility solutions.
This partnership represents more than just additional advertising space. It signals a shift towards integrated, technology-enabled advertising platforms where brands can reach audiences throughout their daily journeys across one of the world's most dynamic cities.
Take Your Brand Across Dubai
The DTC-Kabi partnership creates unprecedented opportunities for brands looking to dominate Dubai's advertising landscape. With nearly 10,000 vehicles, brands can achieve the visibility and engagement they deserve.
At Dubai Taxi Advertising, we offer an edge for brands that want to capitalise on this expanding network. With years os experience, we specialise in running high-impact taxi campaigns that maximise brand reach and visibility. Our team delivers end-to-end support, from campaign planning to seamless execution, ensuring your message reaches millions every day. Contact us today!
Related News
3 September 2025 · 4 min read
Dubai Hala Taxi Trips Rise by 12%, Powering App and Taxi Ads
Hala taxi trips in Dubai rise 12% in 2025, creating powerful opportunities for brands to boost visibility and engagement through taxi advertising.
Read Article
19 September 2025 · 4 min read
Driverless Taxis in Dubai to Bring a Fresh Platform for Advertisers
Discover how Dubai’s upcoming driverless taxis will create a new platform for advertisers, offering high visibility and smart digital campaign opportunities.
Read ArticleTaxi campaigns
Take a look at our recent campaigns, and join our global success story.
ADIB
UAE
R&B
UAE
Book a call today
Our dedicated team can set you up for taxi advertising success in Dubai, the UAE, or even internationally. Schedule a meeting and start your journey to boost exposure and maximise ROAS.
Ready to start your meter?
Ready to Start? Fill in the form below, and one of our media experts will get back to you.