The UAE’s ride-hailing scene just got a major boost. Bolt, one of the fastest-growing mobility platforms in the region, has announced the addition of 6,000 taxis to its fleet in a major push to expand operations across the Emirates. For everyday passengers, it means more options and shorter waiting times. But for marketers and brands—especially those looking to break into the UAE market—it opens up a unique and timely opportunity: taxi advertising on a whole new scale.

A Big Move with Big Advertising Potential

When most people think of taxi advertising, they think of wrapped cars and a bit of brand exposure on the road. But what we’re looking at here is much bigger. With Bolt onboarding thousands of new vehicles, the UAE now has a significantly larger moving media fleet operating across key cities—especially Dubai, Sharjah, and Abu Dhabi.

That means:

• Thousands of extra vehicles travelling the busiest streets
• More brand impressions in high-footfall zones
• Better saturation in both tourist and residential areas

In a place like Dubai, where outdoor advertising still dominates the brand landscape, having your message roll through the city on a Bolt taxi can be an incredibly powerful tool. It’s not just about quantity—it’s about quality of exposure. These taxis operate in high-traffic areas, hover near airports, malls, business districts, and hotels. Your message ends up in front of the right people, multiple times a day.

Why Now Is the Right Time

Taxi advertising in Dubai isn’t new—but Bolt’s expansion creates a window of opportunity that’s especially attractive for brands ready to act fast.

• Fleet growth = availability. With 6,000 new vehicles being added, there’s more space and flexibility for advertisers.
• Fresh branding potential. These aren’t overused spaces; they’re newly accessible vehicles waiting for your campaign.
• Increased competition. As Bolt and other platforms expand, smart brands are moving quickly to secure their share of voice.

If you’ve ever struggled to get noticed in a cluttered media landscape, this is your chance to break through with a format that’s both simple and effective.

Advertising That Moves—Literally and Strategically

Taxi advertising offers something unique in today’s fast-moving, distraction-heavy world. It travels. It doesn’t rely on algorithms or screen time. It goes where your audience goes—whether they’re walking down Sheikh Zayed Road, waiting at a hotel valet, or commuting to work in DIFC.

With formats ranging from full taxi wraps to digital roof screens and interior cards, brands can create tailored campaigns that suit both short-term promotions and long-term awareness goals. You can also track impressions using GPS data, and design creative that speaks to different audiences in different areas of the city.

For example:

• A luxury fashion brand might target areas around Downtown Dubai and Mall of the Emirates
• A tech brand could focus on Media City and Dubai Internet City
• A tourism operator might target Dubai International Airport and the Jumeirah beach strip

It’s flexible, scalable and—most importantly—memorable.

Connecting with Real People, Not Just Devices

In an age where digital ads are skipped, scrolled past or blocked entirely, physical visibility has never been more valuable. Bolt’s growing fleet means more chances for your brand to be seen in a natural, unforced way.

Think about the average day for someone in Dubai. Whether they’re a resident, a tourist, or a business traveller, taxis are part of the daily rhythm of the city. You’ll see them pulling into hotels, cruising along motorways, queueing at airports, and stopping at cafés. When your branding is on one of these vehicles, you’re showing up in the real world—in people’s routines—not just on a screen.

And the reach is vast. This isn’t just targeting locals. It’s:

• Tourists from Europe, Asia, and the GCC
• Expats who live and work in the city
• Emiratis who regularly use ride-hailing services
• Business professionals moving between meetings

That’s a wide and valuable audience for any brand.

For International Brands, This Is a Strategic Launchpad

If you’re a global brand looking to tap into the UAE market, this moment is ideal. With Dubai serving as a hub for business, tourism, and lifestyle, visibility here often echoes across the region.

Our team specialises in helping international companies navigate the local advertising landscape. Through our international advertising service, we handle everything from design approvals and media buying to fleet placement and reporting. We make it simple for you to launch a campaign from abroad, while making a real impact on the ground.

Pair that with our agency service, and we can manage the entire process—from concept to rollout—without you having to worry about the fine print.

Recap: Why Advertise on Bolt’s New Fleet?

• 6,000 new taxis = 6,000 new advertising opportunities
• High-frequency, high-impact impressions in top locations
• Formats for every budget—from small decals to full vehicle wraps
• Visibility that cuts through the digital noise
• A proven way to reach tourists, residents, and business travellers alike

Ready to Put Your Brand on the Road?

We’ve worked with global brands, regional startups, and everything in between. Whether you're launching something new or reinforcing your presence, we’ll help you choose the right formats and locations to suit your objectives.

Take a look at some of our past work on our clients page, or check out the FAQs if you’ve got practical questions about how it all works.

Want to chat with someone? Head to our contact page and let us know your goals. We’ll show you how to turn this fleet expansion into a business win.